Track your email marketing clicks, visitors, open-rates
Email marketing is based on three main products or tools: mailing list management tool to build an opt-in subscribers list, web-based or desktop bulk email software to create and send permission-based email newsletters, and email blast tracking tool to monitor email performance metrics.
After you create your email newsletter and send an email blast to your opt-in mailing list, do you wonder what happens to your email next? Is it delivered? Opened? Links clicked?
Email tracking is the process of recording every recipient’s action on your mass email campaigns. When a subscriber opens your email or clicks a link in your message, his action is recorded and stored inside the email tracking system database.
Unless you track how every recipient treats your message, you won't have full control over future mailings. And, unless you're trying out new ideas on your email campaigns, in a well-organized manner, you won't be able to systematically improve them. Start tracking AND testing today. You'll be amazed about how much more "in control" you'll feel.
Cut Down Email Marketing Costs!
G-Lock Analytics is a cost-effective web service to track email campaigns in real time. It doesn’t require you to invest a huge amount of money at one time. You pay only for successful email tracking when a user opens your message or clicks any link inside the message.
You can register on G-Lock Analytics absolutely free and get a free credit package. We have a flexible system of paid monthly plans and you can choose a plan that suits your marketing needs best. You can also change your plan at any time. Just read here about our plans and pricing.
Get Email Blast Tracking Reports in Real Time!
With G-Lock Analytics Tracking Manager you can easily track your email campaigns all over the world and clearly understand who from your customers are most interested in your emails, or what part of them they like more.
When creating your mass email message, you simply replace your regular links with tracking links from your own domain, and place a small image in your email (for HTML emails only). This is a transparent image that is placed within the email. This web beacon records the email opens.
When a recipient triggers an event opening your email or clicking any link in the email, G-Lock Analytics records it and updates the statistics in your account in the real time.
What is great about G-Lock Analytics is that you can fix broken tracking links after the email is sent. For example, you sent an email with a tracking link and then discovered that the link is broken. No need to resend the email with the correct link! Just go to your account on G-Lock Analytics, open your campaign and correct the link. Your recipients will click on the right link then.
Using your personal account you can collect a full range of useful statistics on your email blasts:
- Open rate (ratio of unique opens as a percentage of emails sent)
- Click-through rate (ratio of unique clicks as a percentage of emails sent)
- Click-to-open rate (ratio of unique clicks as a percentage of unique opens)
- ROE Opens (ratio of unique opens to the total number of opens)
- ROE Clicks (ratio of unique clicks to the total number of clicks)
- Number of total and unique email opens
- Number of total and unique email clicks
- Recipients’ email addresses who opened your email
- Recipients’ email addresses who clicked on the links in your email
- Which links were clicked
Email tracking report – summary
Email blast tracking reports are presented in the textual and graphical format. You can also view the geographical localization of unique opens of your email message.
With these types of reports you can figure out if your customers find your emails interesting, or what part of them they like more. For instance, if you are selling products online, and you send out a regular newsletter with a list of new products, you could use G-Lock Analytics to see what your customers are most interested in.
Email tracking report – geographic localization
Tags: bulk email software, email tracking system, mailing list management, performance metrics