Value of Testing in Email Marketing
Posted on August 18th, 2009 by admin
Why Test Email Campaigns
In the scope of email marketing testing is a great opportunity to improve the impact of the email campaigns, and ultimately, increase revenue.
Testing is interrelated with segmentation. If you segment your list into smaller groups using some criteria (by the product name, or list name, or frequency, etc.), testing is the only way to know what each group is looking for. Once you identify what they want, you can send them more relevant information, keeping your statistics high and complains low.
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Tags: email list segmentation, email tracking metrics, split test statistics, test email campaigns, track email marketing campaigns
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