G-Lock Analytics http://www.glockanalytics.com Track Email Marketing Tue, 18 Aug 2009 10:22:29 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Value of Testing in Email Marketinghttp://www.glockanalytics.com/testing-email-marketing/ http://www.glockanalytics.com/testing-email-marketing/#comments Tue, 18 Aug 2009 10:22:29 +0000 admin http://www.glockanalytics.com/?p=210 Why Test Email Campaigns

In the scope of email marketing testing is a great opportunity to improve the impact of the email campaigns, and ultimately, increase revenue.

Testing is interrelated with segmentation. If you segment your list into smaller groups using some criteria (by the product name, or list name, or frequency, etc.), testing is the only way to know what each group is looking for. Once you identify what they want, you can send them more relevant information, keeping your statistics high and complains low.

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]]> http://www.glockanalytics.com/testing-email-marketing/feed/ 0 5 Real Tips to Get Your Emails Openedhttp://www.glockanalytics.com/5-real-tips-emails-opened/ http://www.glockanalytics.com/5-real-tips-emails-opened/#comments Fri, 12 Jun 2009 10:28:02 +0000 admin http://www.glockanalytics.com/?p=196 You know people usually take 1-2 seconds to decide either they will read the email or delete it. So, in this tiny gap of time you need to convince the recipient that your email is worth his attention.

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]]> http://www.glockanalytics.com/5-real-tips-emails-opened/feed/ 0 Truth about Open Rate: What It Really Meanshttp://www.glockanalytics.com/truth-open-rate-means/ http://www.glockanalytics.com/truth-open-rate-means/#comments Fri, 12 Jun 2009 10:24:12 +0000 admin http://www.glockanalytics.com/?p=193 G-Lock Analytics email tracking service provides you with detailed reports on how people act upon their emails: who opened the message, who clicked on the links within the message and what links were clicked.

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