New G-Lock Analytics Cool Feature to Improve Your Email Marketing Experience
Generally you can split your subscribers into 3 category:
- Inactive subscribers – those who are still subscribed but have no interest in reading your stuff;
- Active subscribers – those who are waiting for your newsletters, regularly read them, act on them and/or share them with friends;
- Most engaged subscribers – those who shown a lively interest into a particular newsletter and triggered multiple opens and link clicks.
You can easily identify your most engaged subscribers using G-Lock Analytics. So, you get a list of most active subscribers based on the number of opens and clicks. Those people are your best subscribers and you can treat them in some different way by giving them some special offers, or some exclusive information, or whatever you can in return for their loyalty.
You can export your most engaged subscribers from G-Lock Analytics to a file for further use in your email marketing software.
Who are most engaged subscribers? An "engaged" subscriber is the recipient who:
- liked the email and returned to it several times.
- opened the email once and forwarded it to others who triggered more opens.
To view your most engaged subscribers, login to your account on G-Lock Analytics, click on the campaign name and then click on "Most Engaged Subscribers" under Reports.
We also introduced a new metric that measures the subscriber's interest into your email. We called it ROE (Rate of Engagement). It’s the ratio of unique opens to the total number of opens. The same way ROE can be calculated for clicks.
The higher ROE, the bigger interest of the recipients in your email.
Here is a real life example that will show you why ROE is more efficient way of measuring the impact of emails than a good old Open Rate.
We sent 2 messages with the same Subject line but slightly different content and got the following results:
Message 1:
Subject line: Ultimate Email Marketing Guide is ready for reading
Delivered emails: 6,000
Unique opens: 1,900
Total opens: 3,300
Unique clicks: 1,300
Total clicks: 1,700
Message 2:
Subject line: Ultimate Email Marketing Guide is ready for reading
Delivered emails: 6,000
Unique opens: 1,900
Total opens: 8,500
Unique clicks: 1,300
Total clicks: 2,900
Both emails have the same open rate – 50% but let’s look at the ROE values:
Message 1:
ROE Opens: 1.73
ROE Clicks: 1.30
Message 2:
ROE Opens: 4.47
ROE Clicks: 2.23
You see that Message 2 was more interesting to our subscribers than Message 1.
And that’s not all. G-Lock Analytics also records 1) how many times an open tracking image was activated by each recipient and 2) how many times each recipient clicked on the links inside the email and provides you with the report about your most engaged subscribers.
To get the list of your most engaged subscribers, login to your account, click on a campaign name and look at the "Most Engaged Recipients" report. And you can see ROE statistics in the campaign snapshot.
If you don't have an account yet, setup a free account now, add a campaign, send the message and check your email tracking statistics under "Most Engaged Recipients".
Tags: email marketing software, Email metrics, Email Tracking, email tracking statistics, open rate, unique clicks, unique opens